Strategic Planning Institute turns the published Profit Impact of Market Strategy (PIMS) research — pioneered by Sidney Schoeffler — into modern, interactive tools for data-driven strategic decisions.
The Profit Impact of Market Strategy (PIMS) program, pioneered by Sidney Schoeffler at General Electric in the 1960s and later developed at the Strategic Planning Institute, revolutionized how businesses understand the drivers of profitability.
Through rigorous econometric analysis of thousands of business units, PIMS identified the key factors that determine business performance, including market share, product quality, investment intensity, and market growth.
Today, we build on that published research, applying modern analytical techniques to help organizations make better, evidence-based decisions.
"Strategy should be based on empirical evidence, not intuition alone. By studying what actually drives business performance across diverse industries, we can identify principles that help all businesses succeed."
The PIMS research program studied thousands of business units over several decades — one of the most comprehensive studies of business strategy ever conducted.
Analyze market position, competitive dynamics, and strategic opportunities using proven PIMS methodologies.
Compare your business metrics against industry benchmarks to identify areas for improvement.
Data-driven tools for market analysis, scenario planning, and strategic decision support.
Join organizations using evidence-based strategic planning to drive better business outcomes.
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